Marketing Planner

ID# DCNJ25971

dinaliC is an international consulting firm specialized in projects for numerous industries. We are dedicated to provide contract and permanent opportunities for skilled professionals in their area or areas of expertise

JOB OVERVIEW 

Responsibilities: 

  • Passionate about utilizing multi-channel marketing technologies to reach consumers, build strong brand relationships, and deliver an unparalleled consumer experience. 
  • Design, develop, test and measure email marketing campaigns for J&J US Consumer using an Email Service Provider(ESP) toolset 
  • Develop HTML email templates and drive reuse of these templates across the organization. 
  • Effectively manage consumer lists, list hygiene, opt data, and consumer preferences 
  • Implement and maintain segmentation and targeting rules 
  • Execute pre-deployment testing using both automated tools and manual processes 
  • Serve as the Email Marketing subject matter expert for the J&J US Consumer business 
  • Define and implement email marketing technologies, standards and best practices 
  • Understand and communicate latest multi-channel communication capabilities 
  • Manage all aspects of the email campaign lifecycle, ensuring high-quality deliverables are delivered on-time, within budget and according to business requirements. 
  • Communicate status of individual campaigns and the health of the overall portfolio 
  • Define and maintain email campaign standards and process documentation 
  • Monitor and report on email metrics such as open, click, opt-out, and conversion rates, and identify methods for tracking conversion and ROI. 
  • Monitor the technology landscape for multi-channel marketing technology providers, capabilities, innovative approaches and tools 
  • Stay current on industry standards and key polices effecting or influencing the multi-channel marketing space. 
  • Work cross-functionally with client's brands, technology teams, agencies, and internal teams 

Requirements/Qualifications: 

  • BA or BS required 
  • 4+ years of experience within information technology, marketing operations or equivalent role. 
  • 2+ years of experience implementing email marketing campaigns (client side, agency, or email service provider) using a leading Email Service Provider. Experience with Responsys Interact Suite is a plus. 
  • 2+ years of hands on experience developing emails using HTML and CSS 
  • Experience with Photoshop or comparable graphic design tool is preferred 
  • Knowledge of best practices for creating emails, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws 
  • Superior organizational and interpersonal skills as well as strong written and verbal communication abilities in order to work with a broad array of client, agency, and vendor contacts 
  • Passion for online/email marketing and strong knowledge of internet marketing 
  • Proven ability to prioritize multiple projects in a deadline-driven environment 
  • Excellent time management, organization, and prioritization skills. 
  • Proficient in Microsoft Office (Outlook, Excel, Word, PowerPoint, Project). 
  • Exceptional attention to detail 

 

Proactively identifies opportunities and drives incremental improvements through each individual piece of work

Position Details:

Consumer Product

Business

Start Date: 
8-19-2013
End Date: 
12-31-2013

SKILLMAN, NJ

CON_W2

37.5

DCNJ25971

No

No